PSA Appoints Gus Cook As Consultant For The Americas

The Professional Squash Association has underlined the importance of the burgeoning Squash market in North and South America by appointing Justin (Gus) Cook as a consultant for the territory.

US-based Cook, the long-time promoter of the Davenport Professional Championship in Virginia, has been given responsibility for seeking new promoters and assisting them, and current PSA partners, to create and develop new events for the World Tour.

Cook is positive about the potential for his new role:  "I am very pleased to accept this newly-formed position with the PSA and excited by the great many new pro tournament prospects that certainly exist in North America.

"The sport in general has been gaining momentum in this part of the world over the last 15 years and the PSA represents the top echelon of elite players," Cook continued.  "These players are incredible to watch in action and can help raise awareness of the sport to a new audience along with creating added excitement in established squash communities."

 

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